Depending on the type of consumer that you want to sell to, you will need to adjust your marketing strategies. For example, if you are selling to an Adventurer, your marketing strategies may be different than if you are selling to a Fun Seeker. So, it is important to understand the various types of online consumer behaviour.
Direct Purchasers
Direct purchasers are types of online consumer behaviour that have changed the way ecommerce companies do business. These changes are based on common expectations and evolving needs. To thrive in this new age of retail, retailers must understand how to cater to these new trends and satisfy their customers. Understanding online consumer behavior allows retailers to create an end-to-end ecommerce experience that their consumers want. They can also increase their customer base and increase revenue.
Direct purchasers are types of online consumer behaviour that have affected ecommerce in the past few years. This includes the emergence of new technology, such as facial recognition, which has enabled online D2C brands to reach more people than ever before. Other examples include online skin tone matcher tools, which promise to help people choose the right shade of makeup for their complexion. Another example is the wine subscription service by Club W. Customers were asked to fill out a questionnaire about their taste preferences and the algorithm suggested wines based on these factors.
Suspicious Learners
Suspicious learners are a segment of the online shopping audience that are worth a closer look. These individuals spend a lot of time window shopping and are more than capable of navigating the Internet. This group could be a major buying cohort for the future. Fortunately, retailers have the tools and the guidance to coax them into the digital sphere.
The best way to gauge the number of individuals in this demographic is to study the content and quality of the comments they post. Aside from a few petty theft cases, the average suspicious learner seems to be a well behaved, courteous member of the internet community. However, when it comes to buying online, lack of computer training is a real deterrent.
Fun Seekers
Various types of online consumers exist, each with different characteristics. While some of them are more adventurous and fun-loving, others are more technology-averse and fearful of purchasing things online. Depending on your company’s marketing strategy, it may be beneficial to focus on attracting one type or another. For example, if you are looking for entertainment-seeking consumers, consider a more interactive, gamified site that attracts these types of visitors. In addition, you can also use your product’s multimedia files and photos to describe the product’s features.
Another interesting category of online consumers is the “Bargain Hunters”. These shoppers are always on the lookout for the newest deals. Many of them like to discover products during sales promotions. This is because these shoppers are usually price-sensitive and enjoy finding the best deal. It is often a good idea to offer a discount in order to attract the Bargain Hunters, who will make online purchases.